Great Colors

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Part Two – Observations on interplay and color in context

Color is a tricky thing. You have to use it in the right way, at the right time, with the right audience, and for the right purpose. Props, NinjaJump. For the jump house site, you want lots of bright and vibrant colors, probably some reds, greens, and maybe a splash of yellow for good measure. In order to succeed at using the right color psychology, you need to follow these core principles:.

The sociological differences between color preferences is a whole branch of study unto itself. Image from: this post. Other studies have corroborated these findings, revealing a female aversion to earthy tones, and a preference for primary colors with tints. Look at how this is played out. Milani Cosmetics has a primarily female customer base.

Most people think that the universally-loved female color is pink. Just a small percentage of women choose pink as their favorite color. Use colors other than pink — like blue, purple, and green — and you may improve the appeal of your e-commerce website to female visitors. And that may, in turn, improve conversions.

50 Gorgeous Color Schemes From Stunning Websites | Visual Learning Center by Visme

Instead, use blue, green, and black. These colors — blue, green, and black — are traditionally associated with maleness. There is wide agreement in the research community on the psychological effects of the color blue. Its subtle message of trustworthiness and serenity is true. You can use this to your advantage on your website and landing pages. For a company whose core values are transparency and trust, this probably is not an accident.

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A company that serves as a conduit for billions of dollars, PayPal, also prefers the color blue. Chances are, this helps to improve their trustworthiness. Blue is, in fact, a color heavily used by many banks.

1. 20 Sites of the Day with Great Color Schemes

Although blue is pretty much an all-round great color, it should never be used for anything related to food. Dieters have used blue plates to successfully prevent them from eating more. Evolutionary theory suggests that blue is a color associated with poison. Yellow is a color of warning. Hence, the color yellow is used for warning signs, traffic signals, and wet floor signs.

It seems odd, then, that some color psychologists declare yellow to be the color of happiness. Color psychology is closely tied to memories and experiences.

Color Theory for Designers: How To Create Your Own Color Schemes

So, if someone had a very pleasant experience with someone wearing a yellow shirt, eating at a fast food establishment with yellow arches, or living in a home with yellow walls, then the yellow color may cause joy by memory association. To date, I have not found any study that backs up this claim, even though everyone is fairly comfortable repeating it. If you find the study about cranky babies and angry people living in yellow-walled houses, please let me know.

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A heightened anxiety level during any website experience is never a good thing, unless it comes in small doses. Perhaps the most intuitive color connection is green — the color of outdoors, eco-friendly, nature, and the environment. Green essentially is a chromatic symbol for nature itself. Apart from its fairly obvious outdoorsy suggestiveness, green also is a color that can improve creativity. If the focus of your website has anything to do with nature, environment, organic, or outdoors, green should be your color of choice.

Where Should You Use Color?

In color psychology, the isolation effect occurs when a focus item, such as a conversion step, is the only item of a particular color. The technique works wonders for calls to action, and green is an ideal choice. Using the word and the color itself can lend an environmental aura to your website, improving your reputation among those who are passionate about environmental concerns. Click here to see the logo. The color suggests urgency, which makes the message more noticeable and actionable:.

How to create a good color palette

It makes sense. Orange means active. Orange means fun. Orange means togetherness. Attract clients and employers who see your value Just go look at the designers and illustrators you follow and admire. Start Learning.

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  4. This is exactly what I need to systematically choose colours. Tatiana Kuvaldina Illustrator. Give power to your color choices. Basic Course Core fundamentals for building a solid color process. Master Course For the serious professional. Available in various downloadable formats. Interviews With Leading Professionals. Charli Marie Web Designer, charlimarie. Ben Stafford Illustrator and Designer, benillustrated.

    Jeff Sheldon Designer and Founder of Ugmonk, ugmonk. Alex Pasquarella Illustrator, alexpasquarella. Austin Saylor Animator, austinsaylor. Bonus Workshops. Presenting Your Color Choices Learn strategic ways to present your color choices to clients and employers. Smooth Gradients A walkthrough of how to make awesome gradients, when to use them, and how to best impliment them.

    Starter Course Color basics to get you started. Offer your clients more value. When you can justify your decisions, clients will take you seriously. Explore new possibilities. In the master course: Watch interviews with leading professionals. Download pre-built color palettes to get you started right away. Fast and simple. Press the spacebar and done!

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    Create beautiful color schemes that always work together. Image to colors. Pick up starting colors from your images and get the perfect combination automatically. Adjust and refine. Customize your colors precisely by adjusting temperature, hue, saturation, brightness and more Export and share.

    How to Use the Psychology of Color to Increase Website Conversions

    Palettes collection. Create your profile and keep all your color schemes well organized with name and tags. Colors in the cloud. Thousands of ready made ones! Endless colors in your hand.

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