As product search increasingly shifts away from core search engines towards retailer sites, brands are looking for effective ways to market their products within this new paradigm. Additionally, grocery retailers, which are investing heavily to grow their ecommerce businesses, can benefit greatly from integrated media capabilities related to search results and sponsored products.
Proprietary algorithms, flexible bidding models, and rich analytics allow brands to optimize their programs to drive sales performance. As the exclusive digital media partner for several of its Retailer iQ partners, Quotient manages all CPG digital media, including creative, ad delivery on retailer properties and across the web and social, as well as media analytics.
Elevaate, which was founded in , works with major U. Quotient, with offices in London and Paris, already has a strong European presence through its Shopmium platform and app. A total patrons participated in the study that had made purchases in the preceding three months from electronic as well as brick and mortar retailers in electronic and accessories category.
The results showed a positive relationship between customer satisfaction and loyalty and also between customer loyalty and switching intent. The effect of moderating variables, variety seeking orientation and purchase decision was not significant. Keywords : switching intent; customer satisfaction; customer loyalty; variety seeking; purchase decision; e-commerce; retailing. DOI: More in detail, this research shall explore the determinants of buying intention, acceptability and frequency of purchase developing a model for consumer buying behaviour toward NB.
A structured questionnaire was provided to the respondents across Delhi National Capital Region. At the first stage, exploratory factor analysis EFA has been used to test dimensionality of the data with the aim to produce a set of items reflecting the meaning of the relative construct. Then, structural equation modelling SEM has been implemented using AMOS in order to test the validity of the overall model and the relationships among the selected variables.
Results revealed that consumer buying intention, acceptability and frequency of purchase brands are influenced by promotion, brand awareness and image. It is also interesting to note that loyalty is directly influenced by value for money. This relation provides useful implications: customer loyalty could be developed by managing reasonable price and quality for NB. Keywords : buying intention; frequency of purchase; brand awareness; loyalty; consumer behaviour; structural equation modelling; SEM; acceptability.
The proposed model also aims to examine the relationship among retail service quality, satisfaction, trust, and loyalty. A survey has been conducted toward shoppers in 16 traditional markets around Bandung, Indonesia. Structural equation modeling procedure was used to test the proposed research model.
The result of this research that retail service quality positively influences satisfaction and trust, however, it negatively affects loyalty. Furthermore, satisfaction and trust both positively influence loyalty. Similarly, satisfaction also positively influence trust. Satisfaction and trust mediate the relationship between retail service quality and loyalty.
Investigating the impact of atmospherics and online flow cues on visiting intentions: The Case of Jordan Virtual Tourist Centre. This is based on the fact that more tourists are getting information directly via the Internet to direct their choices of tourism destinations. In order to test our proposed model, an online survey was launched via different social networking means directed towards a convenience sample of non-Jordanians using a snowball technique.
Non- Jordanians respondents who agreed to participate in the survey were asked to browse the Jordan Virtual Tourist Centre and to live a virtual experience before answering related questions measuring targeted constructs. Analysis of the results supports the research model and shows that both atmospherics and online flow cues experienced by visitors impact positively their affective and cognitive states, which in turn impact their visit intentions.
Affective and cognitive states were impacted upon by atmospherics more than online flow; however, affective state tends to explain more variations in visiting intentions vis- Keywords : atmospherics; online flow; S. Employing the Critical Incident Technique, the authors content-analyze 1, customer-generated reviews regarding 31 US online retailers service performance. Keywords : online shopping convenience; customer satisfaction; qualitative research. The answer to this question is very important for the marketing team but difficult to obtain. In an omni-channel environment the degree of complexity for answering this question has reached a new level.
Based on a structured literature research process, existing dynamic budget allocation approaches are identified and evaluated regarding their applicability in an omni-channel environment. For the evaluation process of these identified models, assessment criteria are needed. Structured interviews are conducted with experts in the field of attribution to formulate evaluation criteria, which are being used to evaluate the applicability of the defined models.
This article describes why existing dynamic attribution models are not suitable for an omni-channel environment and what features need to be part of a new future-ensured omni-channel attribution model. The authors conclude by presenting questions for future research in the field of dynamic attribution. Keywords : omni-channel attribution; practical requirements for omni-channel attribution; online advertising; dynamic attribution; dynamic attribution model; omni-channel attribution modelling; multi-touch attribution MTA ; budget allocation; data-driven attribution modelling; real-world attribution.
Thus, this study is the first to combine three different consumer viewpoints to provide an enhanced consumer picture. The findings are as follows. First, non-m-buyers attitude towards m-shopping is crucially formed by function-orientated aspects, and they prefer to engage more in exploring stores than in certain m-buying activities when they use smartphones.
In contrast, m-buyers strive for more flexibility in meeting their recreational needs, since they have a hedonically compelled attitude towards m-shopping. Second, both groups regard m-shopping convenience as a basic requirement that must be fulfilled; otherwise, m-shopping is not useful to them at all. Moreover, contrary to non-m-buyers, the empirical outcomes suggest that m-buyers are multi-device shoppers because they engage heavily in online shopping and use portable media to a large degree, meaning that they are not restricted to a local environment. Keywords : Mobile buying; mobile shopping; m-shopping; mobile buyer; non-mobile buyer; consumer discrepancy; digital natives; Generation Z; consumer attitude; shopping motive; media usage behaviour; mobile commerce.
This trend has focused upon conducting financial banking services with the help of smart mobile devices, and now has attained great importance. However, based on a review of the literature, it has been given little attention for such an important topic in Jordan. This study aimed to highlight the importance of mobile banking applications within the banking sector in Jordan.
This study attempted to investigate the effect of customer lifestyle patterns on the use of mobile banking applications as well as the rate of their usage in Jordan. Data were collected using a self-administrated questionnaire from participants from the largest and oldest banks in Jordan: Arab bank, Housing Bank for Trade and Finance, and Jordan Ahli Bank.
The results indicated that there were no statistically significant differences between the lifestyle patterns of mobile banking applications of users and non-users. However, the lifestyle patterns of users had some common themes; fashion consciousness, leadership traits, family concern, health consciousness, carefree, community conscious and practicality had significance impact on mobile applications users, but cost consciousness had no significance impact on the rate of usage of mobile banking applications by users.
Based on the research findings, a number of recommendations are suggested. Most importantly, it is recommended that Jordanians banks create the awareness needed for their clients, to the benefits of using the mobile banking applications, such as time and money savings, as well as convenience. In order to build a long-term relationship with their users, further analysis is needed about client lifestyles, demographic characteristics and attitudes towards banking services, in order to categories the clients.
Keywords : Information systems; mobile banking applications; customer lifestyles; online banking; Jordan.
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This study aims to investigate the factors that influence residents acceptance and usage of smart home services in Jordan. Theoretically, this study extends the technology acceptance model. By following a quantitative method, responses were collected and statistically analyzed from household using the SEM-PLS approach. Results show that user awareness, trust, perceived enjoyment, personalisation, perceived usefulness and perceived ease of use significantly influence attitude towards smart home services which, with social influence, impact the intention to use.
Keywords : internet of things; user acceptance; smart home services; technology acceptance model; Jordan. The present study is a novel attempt to gauge underlying purchase intention of consumers towards PLBV in developing nation like India. A PLBV purchase intention framework incorporating the online store image and consumers technology acceptance along with other pertinent factors has been designed and empirically validated.
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An online questionnaire was framed and administered to the identified survey pool followed by analysis of data using confirmatory factor analysis CFA and structural equation modeling SEM to validate the proposed framework. The findings unveil store image, technology acceptance, consumer innovativeness and shoppers value consciousness as the building blocks of attitude towards PLBV. Additionally, the result unfolds that price consciousness does not influence shoppers attitude towards PLBV individually.
However, when other factors act in unison, the purchase intention towards PLBV increases which is remarkable in contrast to the PLB purchase intention in offline mode. The nexus of commercial communication of content is to enable the brand to give something valuable and gain something valuable in return. Indeed, research on firm-generated content FGC and user-generated content UGC exists, but possible connections are left in the dark.
This study explored the commercial value added chain of Content Marketing by focusing on possible coherences of commercially driven content generating constructs and their online communication channels, using Content Marketing as an umbrella term for any commercially generated content. This study provides insights into commercial B2C online content generation. After a data cleaning, elimination of incomplete questionnaires, the data was analysed with structural equation modelling. The results illustrate Content Marketings ability to impact UGC commercially and thus provide a solid base for future research.
The authors also examine the impact of consumers perceived value on consumer satisfaction. The proposed research model is empirically examined using a survey method, consisting of C2C site users. The results determined that ease of use and enjoyment have a significant positive impact on perceived value, with the exception of perceived risks which had no impact on perceived value. Also, perceived value has a significant positive impact on satisfaction.
The present study is one of the few studies that examine the seven types of perceived risks, four types of perceived value, and the important relationship between perceived value and satisfaction Keywords : Consumer-to-consumer C2C ; Perceived value; Satisfaction; Perceived risks; Ease of use; Enjoyment. Notably, the research was based on a behavioral model known as the Theory of Reasoned Action.
Findings: The main outcomes show that attitude and subjective norm have positive significant relationships with the consumers intention to use the social media search for information about a given brand. In sum, the social media has enhanced socialization and social e-commerce. Keywords : Keywords: Social media; Consumer awareness; Copy brand. Online social media has come in forefront to support it in recent times. The objective of the current study was to examine the relationships among online social media, customer engagement and brand loyalty. The results of our study demonstrated that online social media is an important predictor of customer engagement and has significant direct impact on customer engagement.
Further results confirmed direct impact of customer engagement on Brand loyalty. We also found significant difference across the level of customer engagement with reference to gender. This study concluded that the use of Facebook as online social media to connect and engage with customers leads to building brand loyalty. The primary data comprised of respondents. Keywords : customer engagement; Facebook; online social media; brand loyalty. The aim of this article is to identify the main KPIs to measure the effect of marketing strategies in Mobile Applications. The results obtained in this research were the identification, development and analysis of the main quantitative and qualitive KPIs to measure the effect of marketing strategies in mobile applications.
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Furthermore, we name the main scientific journals developing further studies on this subject, as well as on the most relevant topics within the industry. The results of the research can be used to enhance Mobile APP marketing strategy analysis and thus, enhance their development, both in the scientific and the professional sectors. Companies, following this movement, invest more in marketing activities in environments mediated by information technology. Therefore, digital marketing, also known as internet marketing, e-marketing, web marketing, and mobile marketing, gains more space in scientific literature, attracting researchers from all over the world.
In this context, due to the lack of similar studies that compile, organize and summarize the existing knowledge on this area of research, this article examines previous literature on digital marketing published between and April using bibliometric analysis techniques, especially the analyses of co-occurrence, cocitation, and coupling bibliographic.
A total of scientific articles were extracted from the Web of Science database, allowing the identification of the origins and evolution of the research on the subject, its foundations, and intellectual structures. Follow up of the results addresses their implication for the evolution of research on the new and promising field of digital marketing. Many e-commerce companies fail to understand this. Social media can be used very well for engaging audiences online through high value textual and visual content. Ecommerce brands can find it very tempting to simply fill timelines with product promotions and advertisements.
However, social media provides numerous ways by which e-commerce brands can make online shopping a delightful experience for consumers. You can engage audiences through live polls, live videos, user generated content, contests and much more. Topical posts and festive posts can also be used to attract audience attention.
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To garner high level of engagement , it is important to understand the need of the customers. Understanding this will help brands to curate content accordingly. Social media can also be used by e-commerce brands to provide better customer service. Nowadays, a lot of customers look for solutions on the internet and prefer quick communication over the internet rather than going through a long phone call.
Blogging is a great way to drive traffic to your e-commerce website. It helps your site rank higher in SEO through several internal links and backlinks. Blogging is also a good way to reach out to customer problems and be a problem solver. Most customers search for solutions to their problems online and blogging can be a great way to provide solutions to them. Long form content helps to drive more traffic and definitely helps in higher search page ranking.
Blog posts also help to subtly introduce products or promote products in an indirect way. For instance, a blog post on the topic "summer dressing" by a fashion e-commerce site could consist of summer looks using products from the e-commerce site. This will not only create attractive and useful content for the readers but will also serve the e-commerce brand's purpose of showcasing their products. Similarly, a blog post on "Top 10 budget smartphones" by an e-commerce brand like Flipkart or Snapdeal which sells mobile phones could include descriptions of each smartphone comprising of unique features and direct links to the products on the e-commerce site.
Finally, it is important for e-commerce brands to identify the right social media channels to leverage their brand. Social media platforms, if used creatively and strategically can help e-commerce businesses reach their target audience in a much faster way. The importance of social media has been adequately realised by fashion and food industries among others. However, e-commerce brands can also leverage the benefits of social media by strategizing and creating fool-proof social media plans. Abhijit Biswas Stay up to beat with the latest digital marketing trends and techniques.
Smart Targeting and Dynamic Product Ads Leaving your ad open out there in front of the masses is not such a great idea. Using Influencers Influencer marketing is the new buzz word and has currently penetrated in the marketing mix of many industries. Using Product Videos The majority of online shoppers have agreed to the fact that not being able to physically touch and feel the products on e-commerce websites is their least favourite part of shopping online.
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