How to Get a Billion Dollar Idea


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Identify your customer's big problem.

Rather than masking the problem, you need to directly address whatever is creating the pain in the first place. Then customers will come back for more.


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Kleinberg calls this a "Fundamental Tenet" of customer behavior. Kleinberg puts it best when she says, "The biggest mistake I see entrepreneurs make is thinking that once they've launched their product out into the world, it's done.

This is where the next billion-dollar idea will come from

It's never done. Successful entrepreneurs are always listening to customers, testing out their ideas, and iterating. Feedback and suggestions will help the product take shape and be accepted. Instead of the old mantra "fail fast, fail often," Kleinberg says to "listen often, iterate fast.

How To Find A Million Dollar Business Idea

Entrepreneurs succeed best when, instead of serving the general populace, they get very specific about who it is they serve, according to Kleinberg. A well-defined market with a specific, appropriate offering has a much greater chance of enthusiastic adoption. Figure out your target group, identify their need, and fill it. Kleinberg explains, "It's all about bragging rights, especially with those early adopter customers who can spread the love about your product like wildfire.

The Path to Billion-Dollar Business

Don't add to the noise, Kleinberg warns. Your customers don't need more noise; they need something that seriously stands out above the crowd.


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  • Otherwise, you'll be lost in a sea of unrealized ideas. Like this column? Sign up to subscribe to email alerts and you'll never miss a post.


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      Fulfill their need, not your passion.

      The next billion dollar idea Big things have small beginnings. Iain Macmillan Partner imacmillan deloitte.

      Sriram Prakash Director sprakash deloitte. Alex Curry Partner alcurry deloitte. Contact us Submit RFP. Did you find this useful?

      How to Get a Billion Dollar Idea How to Get a Billion Dollar Idea
      How to Get a Billion Dollar Idea How to Get a Billion Dollar Idea
      How to Get a Billion Dollar Idea How to Get a Billion Dollar Idea
      How to Get a Billion Dollar Idea How to Get a Billion Dollar Idea
      How to Get a Billion Dollar Idea How to Get a Billion Dollar Idea
      How to Get a Billion Dollar Idea How to Get a Billion Dollar Idea
      How to Get a Billion Dollar Idea How to Get a Billion Dollar Idea

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